Prices in App Store to rise 25% due to Brexit pound slump.
Prices of apps and in-app purchases in the UK's App Store will rise 25% due to the weak pound exchange rate after the Brexit vote in June.
An app previously sold for £0.79 will now cost £0.99 ($1.21) while the price of a Tier 2 priced app will rise to £1.99 from £1.49, according to a report on 9to5Mac confirmed by Mashable.
Games like Super Mario Run, which previously was sold at £7.99, will now be priced £9.99.
The price hike doesn't just affect the UK — customers in India and Turkey will also suffer a similar setback.
"Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes, and the cost of doing business. These factors vary from region to region and over time," an Apple spokesperson told Mashable in a statement.
After the Brexit vote in June, sterling has been among the worst-performing currencies against the dollar.
The pound fell below $1.20 on Monday following reports that UK Prime Minister Theresa May would announce the UK's departure from the EU single market.
In September, the pound slump was reported to be responsible for higher iPhone 7 prices in the UK.
