Apple's new wireless headphones, the Airpods, went on sale towards the end of 2016. While the buzz surrounding the product launch was relatively subdued, given the limited availability, Airpods appear to be one of Apple’s most compelling products launched in the Tim Cook era, garnering very positive reviews from both critics and consumers. Below, we spell out some of our projections for Apple’s newest product and size up its potential impact on Apple’s stock price.
We have a $127 price estimate for Apple,which is slightly ahead of the current market price.
While Airpods enable users to listen to music and phone calls wirelessly,much like other Bluetooth headphones in the market, they also provide deeper integration with Apple’s product ecosystem.For instance, Airpods offer a seamless pairing process, the ability to access Apple’s digital assistant Siri, in addition to providing longer wireless range when paired with Apple devices. This ecosystem effect, coupled with Apple’s recent move to do away with the headphone jack on its latest iPhone 7 handsets, should make Airpods fairly easy to cross-sell to iPhone customers.
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